Case Study | Preparing Team Members for Frequent Business Travel

This multi-national company was preparing a sales team for recurring business travel to a new country to expand the business.

Background

This organization needed to expand into a new country leveraging frequent business travel for a team of sales executives rather than relocating them and their families. Employees were expected to produce results quickly and accomplish business objectives by building new relationships.

Solution Implementation

The company enlisted NetExpat to conduct group cultural training. This training aimed to help the team build relationships and establish trust in the new environment. Each team member completed a cultural self-assessment prior to the training. The trainer then guided the team on interpreting the results and leveraging the insights.

Key Outcomes

The group training not only helped equip the team for productive business travel but also enabled each team member to create an action plan to accomplish business goals in the new country.

Investment

A small investment in intercultural training for these business travelers provided them with self-awareness and agility to navigate cultural differences along with an action plan for success while minimizing the risk of failed business objectives.