TEAM SPOTLIGHT: CORINA SORIANO

Alison Wimmer • April 13, 2023

Corina Soriano joined NetExpat in January as our Vice President of Global Advisory Services for the Americas. Her primary responsibilities involve driving growth and development of NetExpat in the United States, Canada, and Latin America. Corina holds her degree in Business Administration with an accounting major, and she has previous experience as Vice President Global Total Rewards in the logistics industry as well as experience in corporate HR roles in several different industries. Corina is a multilingual global citizen (English, Spanish, Portuguese, basic French) with corporate experience, and her calling is Global Mobility.

We are delighted to have you join the NetExpat team this year!

Can you share a little bit about your background?

I started my career working for two major US airlines (American Airlines and United). I left the airline industry for an opportunity in logistics to gain exposure to a higher level of experience in Human Resources, including labor relations, compensation and benefits, project management, and talent development. I worked in different regions throughout the Americas and EMEA ultimately shouldering global responsibility for Total Rewards & Mobility. I later took on HR corporate leadership roles in the manufacturing and hospitality sectors. During my tenure at these companies, I was able to work and interact in multiple cultures in over 80 countries. I managed global teams with diverse backgrounds, and I had the privilege to live abroad in Europe and the Caribbean. I experienced firsthand the challenges of living and working as an expat interfacing with multiple cultures, and I learned the key was understanding and valuing intercultural differences.

How has your perspective on employee experience changed working for NetExpat rather than from the inside of corporate Global Mobility?

   

My time with NetExpat has given me a better understanding of the overall trends faced by different industries – that while different, the world of work overall has changed dramatically. Because we are working in such diverse environments post-Covid, employee experience is suddenly top of mind. Everyone is now operating in some sort of “mobile environment” – needing to be fast, agile, adaptable. Global mobility is no longer defined as just moving employees and families from A to B. 


I experienced this in my last role prior to NetExpat where I worked in the US but my team was located in Germany. Companies now have teams located in diverse locations both domestically and internationally. Even domestic teams include international members from diverse cultures and perspectives.  

Employees are still being relocated both domestically and internationally. However, the workplace is no longer static: companies are managing hybrid and fully remote work, and they are hiring a different generation more focused on the value of employee experience over the value of money. The secret is Deciphering what this new generation of employee considers important to their experience is the current key to success. 

In the past I worked to successfully build the internal infrastructure both strategically and operationally for a large company, but I now see there is so much more at stake. I was working with strategic partners previously, and now I am one of those strategic partners helping to offer success to global mobility leaders. I get to help them be more efficient and cost effective while improving outcomes for everyone – internally for employees and externally as part of the global mobility ecosystem.

I was drawn to NetExpat for its diversity and specific focus on making the experience of global mobility successful. Our team is so agile and proactive, anticipating the needs of our clients. We work hard to identify the industry trends and issues before they happen and to create high-tech and high-touch solutions as the market demands them.


Contact us to schedule a call with one of our experts in your region to learn more about best practices in intercultural solutions, partner assistance and talent management. 
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